The Honeymoon Period is a phase that Amazon never explicitly discusses, but it is well-known in ”nerd” forums that Amazon’s algorithm grants a grace period to your products at the beginning, in order to evaluate whether customers like your product or not. Because Amazon has never formally addressed The Honeymoon Period, no one really knows how long it lasts, but our experiences indicate that it’s about 2 months. The Honeymoon Period is a powerful tool in your sales strategy for timing your product launch and product listing creation in relation to each other.